Communication: Email, SMS and inbox
Clientflow's communications module brings all customer conversations into one place. Whether the customer sends an email, an SMS, or you add an internal note — everything is gathered into a single coherent thread per customer.
The inbox
Overview
The inbox is your central view of all customer communication. It consists of:
- Conversation list (left panel) — every conversation sorted by latest activity
- Message thread (right panel) — the selected conversation's full history
- Composer (bottom) — write and send messages
Multiple inboxes
You can create separate inboxes for different purposes:
- Primary inbox — the default inbox for general communication
- Custom inboxes — e.g. "Sales", "Support", "Complaints"
Each inbox has its own email address and its own icon. Unanswered conversations are shown as a number badge on the inbox.
Personal inbox
In addition to the shared inboxes, you have a personal view — showing only conversations assigned to you. Useful for focusing on your own tasks.
Display settings
- All inboxes — combined view across every inbox
- Search — search conversations by customer name or content
- Archived conversations — show/hide closed conversations
Message types
Fully formatted email with:
- Subject line
- To, CC, BCC fields
- Rich-text editor — formatting, links, lists
- Attachments — upload documents and images
- Email signature — pick from your created signatures
- Sender inbox — pick which inbox (and thus email address) is used as the sender
SMS
Short text message with:
- Character counter — see how many characters and SMS parts the message takes up
- SMS is sent via Clientflow's telephony platform
- The customer's phone number is used automatically
Internal note
Messages only visible to your team:
- Use for internal coordination ("Remember to ask about access to the back garden")
- Internal notes are styled differently in the thread so they aren't confused with customer messages
- The customer can never see internal notes
Conversations
Conversation status
| Status | Meaning |
|---|---|
| Open | Active conversation — needs attention |
| Closed | The conversation is finished |
| Snoozed | Temporarily paused — comes back into view at a chosen time |
Snooze a conversation
If you can't reply right now but don't want to forget the conversation:
- Click the snooze icon
- Pick when the conversation should reappear (e.g. "Tomorrow at 09:00" or "In 3 days")
- The conversation disappears from the active list and comes back at the chosen time
Thread sorting
Switch between:
- Newest first — most recent messages on top
- Oldest first — chronological order from the start
Presence indicators
If a colleague is viewing the same conversation, their avatar is shown in the thread. Useful to avoid two team members replying to the same inquiry.
Typing indicators
When a colleague is typing in the same conversation, a "typing..." indicator is shown.
Messages and templates
Message templates
Create reusable templates for frequent message types:
Categories:
- General
- Quotes
- Planning
- Follow-up
- Payment
- Custom
Templates can be used in both email and SMS. Pick a template from the template picker in the composer and the text is inserted automatically.
Template variables
Use variables for dynamic content:
{contact_name}— the customer's name{company_name}— your company name{order_date}— task date{address}— the customer's address- And more...
AI reply suggestions
Clientflow can automatically generate reply suggestions powered by AI:
How it works
- When a new message arrives from a customer, the AI analyzes:
- The message's intent (e.g. rescheduling, complaint, general inquiry)
- Sentiment (positive, neutral, negative)
- Customer history (previous tasks, subscriptions, communication)
- A reply suggestion is shown below the composer
- You can:
- Accept — insert the suggestion into the compose field (you can edit before sending)
- Dismiss — hide the suggestion
- Regenerate — request an alternative suggestion
- Save as template — save the suggestion as a reusable template
AI action cards
Beyond text suggestions, the AI can suggest concrete actions:
- Reschedule task — move a task to a new date
- Cancel task — cancel a task
- Update subscription — change frequency or constraints
- Update contact — add notes or change notification settings
- Open complaint — log a complaint based on the customer's message
Each action card can be expanded and edited before confirmation. You always have full control — the AI suggests, you decide.
Feedback
Give the AI feedback to improve future suggestions:
- 👍 / 👎 — quick rating
- Written feedback — describe what was good/bad
- Feedback is used to continuously improve the AI's understanding of your business
Email setup
Domain verification
- Go to Settings → Email & Telephony and pick the Email tab
- Add your domain (e.g.
yourcompany.dk) - Clientflow displays the DNS records you need to add:
- DKIM — cryptographically signs your emails
- SPF — authorizes Clientflow's servers to send on your behalf
- Add the records at your DNS provider
- Clientflow verifies them automatically
Email addresses
Create email addresses linked to your inboxes:
info@yourcompany.dk→ Primary inboxsales@yourcompany.dk→ Sales inboxsupport@yourcompany.dk→ Support inbox
Email signatures
Each team member can create personal signatures:
- Go to User settings → Signatures
- Create a signature with a name and HTML content
- Mark a signature as default
- Signatures with changes may require admin approval
SMS and telephony setup
- Go to Settings → Email & Telephony and pick the Telephony tab
- Follow the setup guide for your PBX/phone provider
Communication from the contact page
You can also send messages directly from a customer's contact page:
- Go to Contacts → pick a customer
- Click the Communication tab
- You see the full communication history with the customer
- Use the quick actions in the sidebar: Call, SMS or Email
New conversation
Start a new conversation:
- Click New conversation in the inbox
- Pick:
- Existing contact — search and pick
- New contact — create a new contact inline
- Pick a channel: SMS or Email (with inbox choice)
- Write your message and send
Real-time updates
The communication module updates in real time:
- New messages appear instantly
- The conversation list resorts when there's new activity
- Unread markers update automatically
- Presence and typing indicators are live